Apple's amazing packaging

Unboxing, it's one of those exciting things that we all look forward to. Not only does it result in a nice new shiny gadget (normally, unless it's granny's itchy Christmas jumper) but I personally look forward to unboxing Apple products more than any other gadgetry!
I'm sure we can all agree that it's one of those things that we get excited about even if its not even us opening that Apple box! So why is this? Well it turn out that there is a man in a room. Oh yes, a man in a room in the Apple HQ who opens boxes for a living. Network world has dug up the facts that there are a core group of people and desingners that specialise and obsess over the Apple boxes and making them as good as they can be! It's a well known fact that all at Apple are sticklers for detail but it seems to a greater extent than we ever imagined. First impressions really do count and Apple's desingers have got those down!

“To fully grasp how seriously Apple executives sweat the small stuff, consider this: For months, a packaging designer was holed up in this room performing the most mundane of tasks – opening boxes.”

I would agree with Gizmodo and say that I am glad that I am not an Apple designer but on the other hand I can imagine that after all the papercuts and frustration, it might actually be quite a theraputic job. I mean, after all everything Apple is so shiny!

[Network World] via [Gizmodo]